LeBron x Samsung
Logo

Logo design for Samsung's LeBron app, the app provides fans exclusive access into the life of LeBron James as he journeys through the NBA Playoffs.

The logo utilizes his initials to form a crest; the crown is a visual link to his nickname, King James. These elements complement his existing visual identities, yet are unique to Samsung.

Client: Samsung
Agency: R/GA
2014

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