Hi.
I’m a creative lead, designer and art director who specializes in developing brands, tools and communications that purposefully serve people and culture.
I'm the visual design lead for Fitbit Ace LTE (a smartwatch for kids 7+), working with an incredibly talented Sydney-based team to make movement fun through activity-powered games.
Previously at the Google Creative Lab in New York, I helped lead a small, diverse team of interdisciplinary thinkers and makers, working to get the best of Google into the hands of everyone.
I've made things for:
Audible
Benetton
Capital One
Converse
Equinox
Fitbit
Fossil
Google
IBM
Lebron James
L'Oréal Paris
MasterCard
Microsoft
Nike+
Samsung
Tiffany & Co
Volvo
Wired Magazine
YouTube
Zynga
I've made things with:
Google
R/GA
Wolff Olins
Fabrica
RoAndCo Studio
Hi-ReS!
Clemenger BBDO
Other things:
I’m from Adelaide, left for 14 years, returned to live here in 2021
I paid for university by washing cars for three years (specifically right here)
I spent two years in London, left to design objects and exhibitions
I make an annual radio show for my daughter
I spent two years in Treviso, Italy, without speaking any Italian
My silhouette is in the logo of an Italian cinema chain
I spent 10 years in New York, where I met my favorite human
I’ve somehow worked at Google for 8+ years
You can hear me dish design-related opinions on podcasts here and here
My photos on Google Maps have over 50 million views
I support Bush Heritage Australia