Le Sac

An illustration collection based upon cultural aphorisms, for application to cotton bags sold in Benetton stores with proceeds to local charities.  

An aphorism is a phrase that denotes an original thought, spoken or written in a laconic and easily memorable form. This collection extracts them from their regional setting and projects to a global audience, revealing the experience and personality of local culture. Initial production run: 100,000.

380 x 420 mm
Client: Benetton
Studio: Fabrica



Dasa kakkoii / Not cool, but cool (Japan)

La belleza es tu cabeza / Beauty is your head (Spain)

Cuidate de ti / Beware of yourself (Chile)

Benetton Store. Milan, Italy.