Logo and style guide for FlavorPrint, McCormick's personalized flavor and recipe recommendation service. 

Each recipe, product and user is given a unique FlavorPrint, an infographic of food taste or preference in 33 core flavors. The mark is a simplification of this infographic—an introduction to the world of taste, ready to unlock with FlavorPrint.

Client: McCormick
Agency: R/GA
2012

Visuals below do not represent the final product.