Be
Brand identity, interface
Be is an app that uses the psychology of social sharing and mobile technology to help us break free from it.
Check out, and you’ll be locked out of your social networks and email. Upon returning, log what you achieved in your offline time and share the experience.
Future states could include gamification (e.g. team challenges rewarded with charity donations) and offline products such as books and postcards generated from your posts.
With Keith Byrne and Gene Perelson
2012
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