Beast
Brand identity

Visual identity for Beast, a cloud hosting platform for use by the tech industry—hackers, programmers, app builders and startups.

The identity is based around a collection of little beasts, characters that visually reference video games that the target audience was likely to play growing up (Pac-Man, Space Invaders). The icon system can be swapped and rearranged to create new beasts, each beast representing a customizable server feature. The beasts take over collectible business cards, usb drives and browsers—even mini-games.

Client: Beast
Studio: RoAndCo
2011

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